Christmas Pay It Forward

Pay It Forward!
in collaboration with The Boys’ Brigade Singapore

From 22 November – 18 December 2023, share festive joy by donating food essentials to The Boys’ Brigade Share-a-Gift project.

What is the purpose of the drive?

Cheers and FairPrice Xpress aims to support The Boys’ Brigade Share-a-Gift (BBSG) project to bring cheer and deliver hope to families, elderly, children, and special needs individuals, by having their wishes met this festive season. This Christmas season, we encourage our valued customers to participate by purchasing a Food Hamper for donation at any of our convenience stores.

How can I participate?

  • Visit any Cheers and FairPrice Xpress stores (excluding Cheers @ SIT Dover) to purchase a Food Hamper for $22 OR redeem the Food Hamper for donation with 620 Smiles Point from 1 December 2023. We’ll donate the Food Hampers to BBSG on your behalf.

    Food Hampers Delivery with BBSG

  • Join BBSG for a door-to-door delivery from 5 – 27 December 2023 (excluding eve and on public holidays)
  • Volunteers may register online at to select the date and time

What’s in the Food Hamper?

The Food Hamper contains a specially curated selection of FairPrice Housebrand food products. Each bag is filled with the following items:

FairPrice Instant Noodles (Chicken)
5 x 70g
FairPrice Biscuits Tin (Assorted)
1 x 700g
FairPrice 3-in-1 Instant Cereal Drink (Chocolate)
20 Sachets x 30g
FairPrice Sardine in Tomato Sauce
FairPrice Baked Beans in Tomato Sauce
FairPrice 2-in-1 White Coffee
30 x 12g
FairPrice Whole Mushroom

Your generosity and support can make a significant impact in the lives of families and individuals facing food insecurity. Join us and together, let’s show the world the power of compassion and giving!

About The Boys’ Brigade Share-a-Gift Project (BBSG)


For 36 years, since 1988, The Boys’ Brigade has been seeking to bring cheer to the less fortunate by collecting food items and fulfilling Christmas wishes of the beneficiaries through The Boys’ Brigade Share-a-Gift (BBSG) project. BBSG adapted its donation and delivery drive in 2020 and 2021 to ensure safety for its volunteers and beneficiaries. In 2023, with the easing of Covid restrictions, BBSG utilised a hybrid model, which incorporated both physical and digital donations. The BBSG project is a national community service project organised annually by The Boys’ Brigade, with support from the National Council of Social Service (NCSS) and the Ministry of Social and Family Development (MSF). This is a unique project as donors are encouraged to go beyond purely financial giving and are instead challenged to actively join in this community project to bring cheer to the less privileged in our society.