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12 October 2019

Cheers, ExxonMobil and Hock Cheong Group support persons with disabilities through its Charity Car Wash initiative


Funds raised will go towards Disabled People’s Association to create awareness and engage the community in discussions and initiatives surrounding disability 

Singapore, 12 October 2019 – Cheers, the convenience store arm of NTUC FairPrice (FairPrice), ExxonMobil and Hock Cheong Group, today partnered with Disabled People’s Association (DPA) in a charity car wash initiative. All funds raised from the initiative will go towards DPA’s ongoing efforts to support and empower persons with disabilities achieve full participation and equal status in society through independent living.

Mr Seah Kian Peng, CEO, NTUC FairPrice, said, “Cheers alongside our strategic partners – ExxonMobil and Hock Cheong Group – appreciate and acknowledge DPA in its efforts towards empowering and promoting social integration of people with disabilities. Through our collective efforts, we hope to inspire the community to recognise the resilience and strength of people with disabilities and their contributions to society. Together we can strive to create a more caring and inclusive community for all.”

Mr Seah, along with over 30 members of the Cheers and FairPrice senior management team and staff, including volunteers from DPA, came together to wash cars for the cause. For each car washed, drivers were invited to donate S$15 or more to charity, with all proceeds going directly to DPA. The funds raised from the initiative will support DPA’s various initiatives involving public education, training, consultative services, research and advocacy.

Dr Marissa Lee Medjeral-Mills, Executive Director, Disabled People’s Association, said, “I would like to thank Cheers and FairPrice for once again choosing to support the work that DPA does. Not only are they helping to raise funds to train up more persons with disabilities to be DPA Inclusion Ambassadors, but they are also donating their valuable time to work alongside our members to make this fundraising event a success. This collaboration demonstrates the important message that DPA stands for. That persons with and without disabilities can work together effectively to help us all build a more inclusive society we can all be proud of.”

This year’s campaign marks the seventh year that Cheers has held the car wash activity with ExxonMobil and Hock Cheong Group to raise funds. Over the years, this initiative has supported various voluntary welfare organisations in the community including Lions Befrienders Children-At-Risk Empowerment Association (CARE) and this year, Disabled People’s Association. More than S$57,400 has been contributed to these organisations throughout the years in support of their programmes for the community. Beyond raising funds, these efforts are also part of FairPrice’s and Cheers’ initiative to encourage staff and the public to contribute their time and efforts to do their part for the community through the FairPrice Volunteers’ Programme.

19 October 2019

Cheers, FairPrice Foundation and Yeo Hiap Seng donate S$20,000 to TOUCH Community Services


  • Cheers, FairPrice Foundation and Yeo Hiap Seng jointly present S$20,000 to TOUCH Community Services
  • S$0.20 was pledged for every purchase of Yeo’s beverages at Cheers and FairPrice Xpress stores island-wide from 1 August to 15 September 2019

SINGAPORE, 19 October 2019 – Cheers, the convenience store arm of NTUC FairPrice, NTUC FairPrice Foundation (FairPrice Foundation), and food and beverage company Yeo Hiap Seng Ltd (Yeo Hiap Seng) announced a joint donation of $20,000 to TOUCH Community Services (TOUCH), marking the sixth year the three entities have collaborated to do good for the community.

From 1 August to 15 September 2019, FairPrice Foundation and Yeo Hiap Seng pledged to donate 20 cents, up to $20,000 to TOUCH for all Yeo’s branded beverages sold at Cheers and FairPrice Xpress stores island-wide. The donation will support TOUCH’s work with children from disadvantaged backgrounds to help them realise their potential.

Mr Victor Cheong, General Manager, Cheers, said, “Cheers and FairPrice Foundation, along with our strategic partner, Yeo Hiap Seng, have championed this initiative for the past six years to lend a helping hand to the less fortunate while also galvanizing the community to do their part for charity. This year, we are pleased to extend our support to TOUCH to aid them in their noble mission to serve the needy and disadvantaged. Together, we can create a much greater social impact as we strive to build a more caring society for all.

To commemorate the initiative, 15 children who are beneficiaries of TOUCH were invited to a shopping trip at Cheers@Downtown East where each beneficiary was given $15 to purchase items of their choice, and a goodie bag comprising a set of stationery, snacks and drinks.

Mr Roger Goh, Head (Partnership), TOUCH Community Services, received the cheque of S$20,000 on behalf of the organisation at the event. He said, “TOUCH has been helping children realise their potential through integrated services offering educational, social, emotional and mental support. We recognise that a safe and secure environment for children is key to their learning and development of life skills. We are grateful for the support of partners like Cheers, FairPrice Foundation and Yeo Hiap Seng. The amount raised will go a long way to nurture the potential of children to make a positive impact in society.”  

Cheers, FairPrice Foundation and Yeo Hiap Seng have been supporting the less advantaged and needy annually through this initiative since 2014. This initiative has since raised $180,000 for charitable causes, including this year’s donation. Past recipients of the donation include the Straits Times School Pocket Money Fund.